Are You Taking Advantage Of YouTube For Your Business?
YouTube can help your business grow exponentially. There’s no doubt about this. For the massive size of YouTube, it’s still an untapped market for many.
Some people don’t use videos to drive traffic. But it’s hard to deny the effectiveness of video marketing.
Are you taking advantage of video marketing with YouTube? If not here are a few reasons why you might want to reconsider.
Get Noticed
According to Alexa, YouTube is the second most viewed website on the internet. Yes, this creates a lot of competition, but it also creates the potential for a massive audience if done properly.
There are over 4 billion views daily, and 1 billion people view it every month. Those numbers are staggering. If you’re not using it, you’re missing out on a lot of potential views.
Watch other YouTubers to see what they’re doing, and most importantly what they’re not doing. You don’t need a big budget to create videos anymore. A lot of video marketers just use their phones.
Boost Your SEO results
In 2006 Google acquired YouTube. As you’ve probably noticed in your Google searches, YouTube videos are often flooded on the first page of your search results.
Video is king, and the more you use it, the more credibility your brand receives. Make videos and get a high ranking on Google. You’re looking for views, and this is one of the best ways to get them.
Treat your video marketing like your blog content. Do it consistently, then do some keyword searching and add them to your titles, descriptions, and tags.
Reformat All Of Your Content
Creating a video marketing strategy enables you to take one piece of content and reformat it to other channels.
If you write a blog, you can take the same blog and turn it into a video. This way your content is reaching a wider audience. If you only use blogs as a form of marketing, there’s always the added pressure of coming up with brand new ideas.
With videos and podcasts, you can take one idea and spread it across many channels.
Grow A Worldwide Audience
This is one of the most important reasons for creating video content. Many content viewers around the world’s only watch videos.
This is a way of growing your network significantly. There’s a massive demographic of video viewers who would never come across your content any other way.
Another bonus is if you add closed captions to your video, you attract another demographic of people with different needs.
You can attract anyone and everyone with consistent video marketing.
Great Way To Build Your Email List
As you provide consistent and engaging content you’ll be given the opportunity to significantly grow your email list.
There’s now software that allows you to embed a sign-up form directly into a YouTube video. This is an easy and effective way to grow your subscriber list.
These are some of the great ways to build your brand through YouTube. Try out some video content, and see how it goes. Whatever the outcome, it won’t hurt your brand.
Take some time to explore the world of video marketing, and increase your followers.
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