Content Strategy & Implementation

5 Reasons Why Now Is The Time to UP Your Game

At this point in the year, you are probably just counting down the days until you can watch the ball drop and start fresh in a new year. We get it! 2020 definitely did not live up to the hype. But instead of just sitting idly by for the rest of the year, we suggest you use this unprecedented time to up your business game!

COVID has changed nearly every aspect of our daily lives. Just one peek at social media will show you that countless people are experimenting with making their coffee drinks at home instead of stopping at a drive-thru in a rush on their way to work. More and more people are choosing to have food and groceries delivered to their home instead of shopping themselves. As the world adjusts to this major cultural shift, it is opening up considerable entrepreneurial opportunities. How can you take advantage of this shift?

Maybe you’ve always wanted to quit your 9-5 job and start your own business.

Maybe you have a side hustle that you would love to turn into your main source of income.

You may think a pandemic is a crazy time to start a new business venture or even take a risk in your current business, but you might be surprised to learn it's the perfect time!

Five reasons why now is the best time to up your game:

1) You’re at home...like a lot

With a lot of the world still shut down and rigid health and safety guidelines required in places that are open, people are spending more time than ever staying at home. In fact, the percentage of people working remotely from home has jumped 50% since the start of the pandemic with over half of working Americans now staying home. We have entered the age where earning a liveable income from home is a very feasible option. Take advantage of it!

Instead of binge-watching another show on Netflix, why not do something that will positively impact your life? How about investing time in taking your business to the next level? Take a social media course on how to boost your sales through your Instagram page. Work on turning your followers on social media into paying customers.

The e-commerce industry is gaining momentum and it here to stay. What can you do today to better yourself and your business? There is no limit to what you can accomplish if you invest your time and energy into it.

2) You have fewer things that require your time

Speaking of time- you now have a lot more of it than you used to. The world has slowed tremendously over the last few months. This means no more rushed mornings dropping kids off at school, fewer school activities and practices to shuttle kids to and from, and fewer social engagements to fit into your schedule. You finally have time to do something for yourself.

While investing some time in yourself, think about all of your customers and future customers out there who also find themselves with more time on their hands. How can you capitalize on this?

3) You can make your social media work for you

What do you think people are doing with all of their newfound free time? A majority of them are spending a lot of that time on social media. As a business owner, this translates to more time for you to boost your reach and engagement on Instagram, Facebook, and other social media platforms. If your brand doesn’t already have a presence on social media, now is the time to start one.

Studies show that 84% of consumers will buy from a brand they follow on social media. Compared to March, April saw an average increase of 44 engagements per day across all social media platforms for brands’ social media posts. That’s 44 potential new customers a day!

4) You can seize opportunities in this “new normal”

This pandemic has created a new playing field in the economy. While you might think that retail or direct sales would plummet in this climate, records show that a lot of US-based direct sales have had record-breaking sales during the pandemic. Some have even seen as much as a 74% increase in sales compared to two years ago.

5) You can get excited about something good!

Let’s face it- the world can be a pretty dark and negative place these days. The future of direct sales is bright! Instead of getting sucked into the negativity, why not create something in your life to get excited about???

Up-ing your game will look different for different people. If you don’t already have an online business to work on, maybe now is the time to take a leap and start one. If you already have a business, up-ing your game could mean committing to increasing your social media presence to convert more customers. Or if online presence and social media are not in your wheelhouse, up-ing your game could also mean hiring someone who knows how to grow and flourish your business with you.

The world is changing faster than ever due to COVID pandemic. Instead of just surviving it, choose to thrive in the midst of it. There has never been a better time to reinvent yourself and change the course of your life. Take advantage of the extra time, social media, and opportunities in this “new normal” to create a life that motivates and energizes you.

You got this!

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